Resume

Rahul Babu A

Creative Director & Brand Strategist

Creative Director and Brand Strategist with 9+ years of experience leading digital campaigns, brand ecosystems, and creative teams across F&B, fashion, real estate, education, and lifestyle sectors.

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Bangalore, India theraulyadav@gmail.com +91 95911 80705

Experience

Mar 2023 - Present

Bangalore, India

Manager, Digital & Content Strategy

ODigMa Consultancy Solutions

Lead a 20-member creative and strategy team across 40+ national brands, defining campaign narratives, tone, and design direction.
Built brand ecosystems and social frameworks for FILA India, 1522 The Pub, Gloria Vanderbilt, and ALT DRX.
Directed influencer and digital campaigns achieving multi-million reach and measurable engagement growth.
Conceptualised and produced brand films and launch campaigns for Puravankara, Sumadhura, and Primus Senior Living.
Drove creative innovation by merging storytelling, design, and data for lifestyle and real-estate verticals.

Jun 2021 - Mar 2023

Head of Marketing | Social Strategist

Miles Education (MilesOne, SoBA, Mojo Campus)

Directed brand identity, social content, and campaign strategy for multiple in-house education brands.
Led a 40-member team comprising designers, writers, and editors.
Directed launch strategies, digital events, and video-first ad campaigns for the pan-Indian market.

Jul 2020 - Apr 2021

Senior Graphic Designer

Leather Touch

Created visual identity systems, digital campaigns, and marketing material for fashion retail.

Apr 2019 - Jan 2020

Graphic Designer

Prompt Power Systems

Designed print and digital media for corporate and industrial clients.

Skills & Tools

Core Skills

Creative Strategy
Social Media Strategy
Brand Positioning
Digital Marketing Campaigns
Content Creation & Copywriting
Creative Direction
Team Leadership
Influencer Marketing
Cross-Functional Leadership
Paid Media Optimisation
Ad Scripting

Tools

Adobe After Effects
Adobe Photoshop
Adobe Premiere Pro
Adobe Illustrator
Figma
Adobe XD
ChatGPT
Claude
Canva
DaVinci Resolve
Meta Ads
LinkedIn Ads

Key Brands

1522 The Pub
FILA India
Puravankara
Gloria Vanderbilt
Sally by 1522
Primus Senior Living
Sumadhura
Pacifica
Aster Hospitals
ALT DRX
Nissin
Cup Noodles
Cleartax
MilesOne
Mojo Campus
Chowman

Industries

Food & Beverages
Fashion
Medical
Real Estate
Start-ups
Technology
Finance
Branding
Marketing
Hospitality
Nursing
Fast Moving Consumer Goods

Education & Extras

Education

Senior Secondary, National Institute of Open Schooling (NIOS)
Secondary, East Wood High School

I'm Bad At

Creating Sh*t Work
Making People Feel Bad
Chilling While Others Suffer
Delivering Poor Results
Talking To MFs With An Authoritative Tone